Will crypto NFTs kill traditional art?
The internet killed the yellow pages. Netflix killed Blockbuster. Will crypto NFTs kill traditional art?
What I'm about to share with you in this article may make you angry, especially if you are an art purest. You may disagree. But it's crucial you hear it. So buckle up, and let's begin.
In the last decade, we saw a great shift in entertainment. For almost 100 years, the studios decided which actors would be lucky or talented enough to become stars. But then in the 2000's, everything changed. The cameras turned from focusing on actors, to focusing on every day people. With Reality TV, soon it wasn’t a trained actor who was getting famous, but your classmate, co-worker, or next door neighbour. For the first time, anyone could become a star. For better or for worse!
But then, 2010 saw the arrival of Instagram and YouTube with podcasting and social media becoming mainstream. As people turned the cameras and microphones on themselves, the studios became powerless. Now, someone like American YouTuber, internet personality, businessman, and philanthropist Mr. Beast could build a more sizable, much more engaged following than the biggest TV or film star.
Journalist, correspondent and radio host Guy Raz could have more daily listens than the biggest radio stations. And those who used both social and reality TV, like Joe Rogan and the Kardashians have built empires.
Brands rushed in to make deals with this new batch of stars, further cementing their standing as the "it" folks of our generation. And before we knew it, 75% of kids want to be social stars when they grow up! Again, for better, or for worse 🤨 And now, in this decade, we are seeing a similarly sized shift beginning to happen in the art world.
What is the point of art?
This question is far too big to answer, at least for me. Our species has been making art since the beginning. Art has served religious and political purposes, propaganda purposes, it has been made as social commentary and pure aesthetic expression, and that's just from the makers side.